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Month: May 2020

Distribution marketing services


The following combination of services are available to market,
distribute and grow the audience of your podcast

• Graphic Design for each individual episode tile
• Show Notes written by professional copywriter SEO + Keywords
• Sending out guest release email to announce episode release.
• Distribution of episode to your website
• Distribution through platform, Apple and Google
Podcasts, iHeartRadio & Spotify
• Transcription of each episode
• Newsletter Updated and released with every episode
• Blog Post specific to episode written by professional copywriter
• Audio and Video promotional clips
• Social Media Post Content with sourced hashtags
• Schedule & Post Social Media

Website Integration

We can build a website from scratch or integrate your podcast into and already existing website

Our web development team will build out (3) wordpress pages Into your existing website.
The first page will reflect your unique vision behind doing a podcast and educate listeners how to download, subscribe and write a review of your show.

The second page will archive all of your episodes and connect to a show notes page for each episode.
Or if you don’t have a web presence at all we can build one for you!

Technology and equipment

You do not need to stress about getting the right equipment!

Our engineer will source the equipment you need, ship it to you,
set it up and do a sound check with you. You can feel confident your equipment is affordable and top quality!

We record you and your guests from where you’re located by connecting you to a live engineer in our studios or you can record on your own. Either way, we make sure you’re set up with the best quality equipment at the most cost effective price.

What comes with the equipment?

You will receive:

One Microphone and Mic Stand
One Set of Headphones
A USB interface box to connect to your laptop
All the necessary cords to connect everything

• Equipment sourced and shipped to your location
• Sound Engineer available to set up your equipment with you in person or via Zoom or Facetime
• Equipment testing session and recording sound check with technical engineer to verify your sound levels and connection

Equipment set up starts at $575

Full Service Production

Full Service Production

Production costs are based on length of episode, monthly or series batching,br> and range of post production editing services required. The prices reflected are for up to a 30 minute podcast.

Full Service Podcast Production With Live Engineer

We record you and your guests from where you’re located by connecting you to a live engineer via an online portal into our studios


Live producer in studio Sound check, Tech Support

Sound check with technical engineer available

Professional Post Production

Full audio editing and mastering of each show

Audio-production enhancements, including vocal balancing, vocal compression

Mixing in the open/close of the show with a custom music bed
Mixing in commercials when needed

Mixing down to -16 LUFS audio standard.

Converting to high quality MP3.
Tagging the MP3 file with the proper ID3 Meta Tags.

Completed MP3 delivered to your Dropbox folder




Everything you need to get your podcast up and running in advance of recording your first episode.

Concierge Ambassador Service interfacing with your team throughout the entire relationship
from development through the distribution process.

Sourcing of customized studio equipment optimized for your space
Writing of the show open and close by a professional broadcast copywriter
Writing of the show description by a professional broadcast copywriter
Professional voice over talent recording for the introduction and closing
Custom licensed music bed for the show
Creating Podcast Cover Art
Adding Album Art, Title & SEO Tags
Set up all podcast hosting and distribution platforms
Submission to multiple podcast platforms iTunes, iHeart, Spotify & Pandora Approval
Marketing strategy roadmap for ongoing podcast promotion



All Access pass to industry experts to assist you with the creative, concept, production, marketing and monetization process of developing your podcast

The strategy sessions will provide:

A Fully flushed out show concept blueprint
Pre and Post Production Budget Plan
Show Distribution Plan
Sponsorship packages 
Marketing road map for the show

Ask the Expert consulting to review and advise on any podcasting related questions, logistics, marketing outreach, distribution, etc . You’ll also receive customized guest management and marketing outreach documents all integrated in customized project management system

3 (1hr) sessions can be held over the phone or video conference


An Interview with Rich Fernandez, CEO of SIYLI, Search Inside Yourself Leadership Institute

An Interview with Rich Fernandez, CEO of SIYLI, Search Inside Yourself Leadership Institute

Rich dives deep into his background and explains how he finds mindfulness personally and professionally. Rich explains that a leader is someone with influence. So, leadership can be based on your role and authority. However, just because you have a specific purpose in an organization doesn’t mean you will be an effective leader. Then, Rich speaks about rewiring our brains and learning how to train our awareness and train our attention. We can grow the grey matter in our minds using contemplative practices. Later, Rich explains how to become a conscious leader – it involves practicing awareness and turning our lens on the impacts we have on others.

In This Episode:

  • [01:00] About Rich Fernandez
  • [02:50] How Rich finds mindfulness personally and professionally 
  • [07:00] The difference between power and influence
  • [11:00] How corporations are becoming a social enterprise  
  • [17:45] We can rewire our brains and grow our grey matter with contemplative practices
  • [22:25] The impact of Search Inside Yourself Leadership Institute
  • [26:30] Developing conscious leadership through contemplative practices
  • [34:50] Organizational culture is changing to be human and environmentally centered
  • [39:50] About the adoption of SIYLI at Google
  • [48:00] We need conscious awareness to navigate enormous complexities  

Key Takeaways:

  • A leader is somebody who has influence. Leadership can be based on role, authority, and influence. 
  • Just because you have authority doesn’t mean you will be an effective leader. A leader needs to demonstrate a positive influence to create an ethical outcome. 
  • Meditation has powerful effects on our physiology and our brain.
  • Contemplative practice is a way to turn the lens inward and turn the lens on our impact on others; awareness is a skill we can grow and cultivate.
  • We are just at the beginning of integrating conscious leadership into organizational culture.

Search Inside Yourself Leadership Institute

Meet Rich Fernandez
Rich is the CEO of SIYLI. He was previously the director of executive education and people development at Google, where he was also one of the first SIY teachers. Rich previously founded Wisdom Labs and has also served in senior roles at eBay, J.P. Morgan Chase and Bank of America. He received his PhD in Psychology from Columbia University and is a frequent contributor to the Harvard Business Review.

An Interview with Cory Smith, Co-Founder and CEO at Wisdom Labs

An Interview with Cory Smith, Co-Founder and CEO at Wisdom Labs

Cory describes his entrepreneurial journey and business background. Cory speaks about the impact that media has on society. We need to work on building resilience within people and organizations. Self-awareness, social awareness, and creativity will be a premium moving forward. Cory explains the many tools that Wise@Work has to help organizations create a wiser workplace. Business holds the most potent influence in the world, for good or for evil. There are no shortcuts; changes need to happen from individuals and teams. Later, Cory speaks about the growing market for Wise@Work, trends in conscious leadership, and how Cory shows up as a conscious leader at work.

In this episode:

  • [01:00] Meet Cory Smith. Cory explains his business background and reveals his travel stories. 
  • [12:30] The impact of media on society. 
  • [15:30] We need to build resiliency with people in organizations despite chronic stress, worry, and burnout.  
  • [17:20] Creating wiser workplaces for a better world.  
  • [23:30] The results employers will see when implementing Wise@Work. 
  • [30:30] The growing market for Wise@Work.  
  • [34:40] Trends in conscious leadership.  
  • [36:55] How Cory shows up as a conscious leader. 

Key Takeaways:

  • Organizations need a community where they learn social awareness. 
  • Any room can turn into a mindfulness room. 
  • Chronic stress and loneliness rates are going up each year. 
  • Meditation and mindfulness are essential tools in battling chronic stress. 
  • We need to find a way to navigate burnout in leadership.


Meet Cory Smith  
Cory has spent over 20 years aligning purpose, entrepreneurship, and social good to create companies that have a positive impact on people and the planet. Previously, Cory was CEO of Impact Hub Bay Area, CEO of the Social Capital Markets Conference, the first Innovation Fellow for the San Francisco Mayor’s Office, CEO of Webcast Solutions (acquired by StarMedia/France Telecom) and Co-founder of MediaCast, the first on-location webcast company.
Cory’s LinkedIn
Wisdom Labs
Wise@Work the Podcast 

Options Strategy

Decide whether to close the trade or risk waiting until expiry date and then sell the long call while letting the short call expire worthless. Bull call spreads are most effective for options with at least 90 days to expiration date, so check option premiums for strike prices with at that timeframe. You may even wish to consider using LEAPS options for this purpose. Bull call spreads are option trading strategies involving the simultaneous purchase of call options at a lower strike price and shorting the same amount of call options at a higher strike price. Both long and short positions will have the same expiration date.

bull call spread exit strategy

I haven’t mastered everything but am a much more confident and profitable trader. Using the short call to help offset the price of the long call. While these naked strategies require active management, we can only lose our debit paid on a bull call spread. Setting your debit paid as your maximum loss allows you to stay in the position longer and allow time for your view to play out.

Bull Put Spread Vs Bull Call Spread

As its name suggests, a bull call spread may be used when the investor is bullish on a market and wants to potentially profit from higher prices. The bull call spread is a two leg spread strategy traditionally involving ATM and OTM options. However you can create the bull call spread using other strikes as well. The investor would lose through its short call position by having to purchase at the market price of $65 and selling it to the option holder at $60.

Bullish price action is always our primary view with a bull call spread. Despite this, one universal thing when buying a call spread is the bullish directional view on the underlying. Forex news We have created a bull call vertical by buying a 350 call and selling a 360 call. Fidelity is not recommending or endorsing this investment by making it available to its customers.

Is selling credit spreads profitable?

Credit spreads, a strategy that involves selling options, are less directional but less risky and more often profitable. Credit spreads, a strategy that involves selling options, are less directional but less risky and more often profitable.

In the following example, we’ll examine a short put spread in NFLX that experiences both profits and losses over the duration of the trade. Sell a put option and simultaneously buy another put option at a lower strike price. Fortunately, with AMZN shares trading for $760.16 at expiration, the long 800 put was worth $39.84 ($800 Put Strike Price – $760.16 Stock Price), while the short 750 put expired worthless. Both of these strategies will always have a place in your options trading arsenal.

Trades Closed This Week

For example, a margin purchase is subject to margin calls at any time, which could force a quick sale unexpectedly. Bull Call SpreadBull Put SpreadAdvantagesInstead of straightaway buying a Call Option, this strategy allows you to reduce cost and risk of your investments. Once you understand how delta neutral trading really works, you can use it to adjust unprofitable positions to make them profitable again. The forex market is the largest financial market in the world which works 24 hours, 5 days per week, if you consider the whole world as a single entity.

  • The guide concludes with a head-to-head comparison of Bull Call Spreads versus Call Options, and some further reading on other technical analysis tools.
  • “Sell to close” is the other half of “buy to open.” When you initiate a long position by buying to open, the trade will eventually have to be closed.
  • Traders will use the bull call spread if they believe an asset will rise in value just enough to justify exercising the long call but not enough to where the short call can be exercised.
  • Durning low volatility times, the percentage difference between the Short-Price and current prices can be just a few percentage points.

The fuse can be fast or slow, and the bomb can easily be a dud. The GTS can significantly disrupt all the other indicators at the drop of a hat. I Still believe the bulk of the Marketeers who cashed out of the markets throughout 2020 have not yet put that back in. But from the Put/Call Ratio for the past several months, no one is too concerned about protecting what is already invested. But, I am now advising myself to start using Trade-Triggers as a mechanism to secure early, profitable exits. The Short-Strike will be greater than one standard deviation below the current underlying’s price.

The net cost is also lower as the premium collected from selling the call helps to defray the cost of the premium paid to buy the call. Traders will use the bull call spread if they believe an asset will rise in value just enough to justify exercising the long call but not enough to where the short call can be exercised. But like with all debit spreads, you run the risk of the underlying asset expiring between the strike prices of the long and short options. When we enter a bear put spread we know the maximum profit potential. If we enter a $5 spread with a cost basis of $1, we know our maximum profit is $4.

Exit Rule 1: Escape Early When Profitable

Decide which lower and higher strike prices are most appropriate for your spread. You should consider at least 10 percent of the current market value of the share price as a basis for your strike price difference. Check the implied volatilityin the option prices you are considering, to see if any are overpriced or underpriced. Overpriced options for the short leg of the trade give you an advantage, but they are not essential to a successful trade.

Bull call spreads are best executed when implied volatility is low. The recommendation, this is not a strategy that should be executed very often unless there is evidence of an expected upward movement. Without that it’s a lower probability of success trade that relies on a stock to trade higher. It requires less capital to participate than simply purchasing stock, which means lower risk, but is still considered to be a lower probability of success trade. To learn more about bull call spread option strategy click here. One adjustment could be to buy back the short leg of the spread if the market is moving favorably.

What Happens To A Call Debit Spread At Expiration?

SXM’s products are designed only for individuals or firms who qualify under CFTC rules as an ‘Eligible Contract Participant’ (“ECP”) and who have been accepted as customers of SXM. StoneX Financial Inc. (“SFI”) is a member of FINRA/NFA/SIPC and registered with the MSRB. SFI does business as Daniels Trading/Top Third/Futures Online.

What is an iron condor option strategy?

An iron condor is an options strategy consisting of two puts (one long and one short) and two calls (one long and one short), and four strike prices, all with the same expiration date. The iron condor earns the maximum profit when the underlying asset closes between the middle strike prices at expiration.

Since the June call spread has more time until expiration relative to the May call spread, the June call spread has much more extrinsic value remaining. As a result, the June call spread requires more time to pass before the spread’s value can increase to a price similar to the shorter-term May call spread with very little extrinsic value. Traders sell put spreads when they believe a stock’s price will rise or trade sideways through the expiration date of the put spread.

Executing A Bull Call Spread

Dividend- the dividend the equity pays on the Ex-Dividend Date. On the morning of the Dividend Ex-Date, the stock’s price is lowered by the amount of the dividend that was just paid. Leg 2 Strike- the price at which the underlying security can be bought if the option is exercised. Leg 1 Strike- the price at which the underlying security can be bought if the option is exercised. You may switch the view using the links at the top of the screener results table.

Should I let bull call spread expire?

A bull call spread performs best when the price of the underlying stock rises above the strike price of the short call at expiration. Therefore, the ideal forecast is “modestly bullish.”

The content is provided on an as-is and as-available basis. Trading any financial instrument involves a significant risk of loss. Exchange rate is not liable for any damages arising out of the use of its contents. When evaluating online brokers, always consult the broker’s website.

We highly recommend Option Animal if you are serious about learning how to trade options. The stock to make a bullish move, the less of a chance the trader will have of making a profit. A call option is a contract that gives the option buyer the right to buy an underlying asset at a specified price within a specific time period. The bull call spread consists of the following steps involving two call options. Bull put spreads offer investors a great vehicle to trade direction while still having defined risk.

The options need enough time to expiration to capitalise on a moderate and favorable price move. Some option traders use options which have at least 90 days to expiration to construct their bull call spreads. Jorge is looking to utilize a bull call spread on ABC Company. He purchases an in-the-money call option for a premium of $10. The strike price for the option is $145 and expires in January 2020. Additionally, Jorge sells an out-of-the-money call option for a premium of $2.

Description Of The Strategy

Our rubric analysis of the major index ETFs perhaps may leave us with a preference for trading one or other of them on a given day. Trading options on this index rather than trading shares on it offers some advantages. First, options offer a lower-cost way to go long or short in the market with greater profitability and limited downside risk. Secondly, option trading offers more flexible and complex strategies that are adaptable to profitable trading whether the market is going up, down, or sideways.

“Sell to close” is the other half of “buy to open.” When you initiate a long position by buying to open, the trade will eventually have to be closed. The three ways this can happen is if the option expires worthless, it’s exercised, or selling to close it. Roll a vertical spread to higher strikes to take profits on the original trade and use those profits to try it again. With any options strategy, simply winning or losing doesn’t mean you need to close your trade, although that’ll sometimes be the best choice. When you have a reason to stay in, adjusting a trade can help you cut risk, take money off the table, and give you time to make more plans. The rest is history, I could not be happier with the results and support I received over time.

bull call spread exit strategy

This strategy consists of adding a long put position to a long stock position. The protective put establishes a ‘floor’ price under which investor’s stock value cannot fall. This strategy is appropriate for a stock considered to be fairly valued. The investor has a long stock position and is willing to sell the stock if it goes higher or buy more of the stock if it goes lower. The investor must be prepared for the possibility that the put won’t be assigned. In that case, the investor simply keeps the interest on the T-Bill and the premium received for selling the put option.

Author: Kevin Payne

CEO Roundtable: Covid-19 Insights

CEO Roundtable: Covid-19 Insights – May 7th 2020

How has COVID-19 affected the way your organization is run? In this special episode, conscious leaders discuss how their organization has been affected by COVID-19 and the decisions they’ve made as a result. We discuss the need to preserve cash, concerns about organization culture following staff reductions and concerns resulting from COVID-19. CEO’s Bob Chapman, Cory Smith, Sarah Mehler, and Karen Short each share the decisions they’ve made, the impact it is having on their organization, and how they as a leader have been challenged.

In this episode:

  • [02:09] CEO’s Bob Chapman, Sarah Mehler, Cory Smith, and Karen Short introduce themselves and their company. 
  • [13:25] Cory Smith, CEO of Wisdom Labs, shares how they put together a free resource kit for anxiety, sleep, etc. Uncertainty plus fear equals anxiety. 
  • [24:59] Bob’s perspective that he can share on covid-19. How do we show people even in these difficult times, we have a profound sense of caring. 
  • [31:32] Cory Smith explains how mental, emotional and social well-being of employees matters as much as other aspects. They haven’t been taught in school so how can someone learn these. 
  • [35:13] With people spending so much time sheltered in place in front of screens, Tom Eddinton asks Sara Mehler, what are you doing as an organization and what are your clients doing to to deal with that when people are able to to leave their homes and get back into the world?
  • [31:31] Tom asks Karen Short, CEO of Universal, What are some early indications around how people are going to have those needs around human touch and human interaction starting to emerge?
  • [50:19] Guests share what they have learned about themselves and their leadership style.
  • [59:27] What does the virus spotlight from an employment perspective. What are some hopeful signs of things that will be different when we emerge from this?
  • [01:01:19] What’s the role of employers in helping individuals deal with the reality of what’s likely still ahead of us? What can employers be doing to help provide the level of care and support that individuals need, not just financially and intellectually and spiritually or from a health standpoint, but socially?

Key Takeaways:

  • If we don’t have a good business model and that business model fails under various economic conditions, we’re going to hurt the very people that we care about. 
  • There is no work life balance, there’s just life. 
  • It’s a period of resourcing from within and resourcing in ways one didn’t really need to before as a leader. 
  • We need to be thought leaders and help shape what the future will be like.
  • What can we learn from this and do better next time because this could happen again. 


Bob Chapman 
Bob Chapman is Chairman and CEO of Barry-Wehmiller, a $3B capital equipment firm that he’s led since 1975, applying a unique blend of strategy and culture to build a global organization of more than 100 acquisitions and 12,000+ team members. Over two decades, a series of realizations led Chapman away from traditional management to the concept of Truly Human Leadership, a transformation that inspired his best-seller Everybody Matters: The Extraordinary Power of Caring for Your People Like Family. Named Inc.’s No. 3 CEO, Chapman shares his message about business’s opportunity to become the world’s most positive societal influence to audiences including Conscious Capitalism, Fortune Scale Up Summit, the Aspen Ideas Festival, Danforth’s Seeds of Change, US Congressional Retreat, WorldBlu, and CEO Global Leaders Forum. Inspired by Chapman’s work, the Chapman & Co. Leadership Institute was founded in 2015 to partner with other organizations looking to improve their cultures, develop outstanding leaders and inspire their people.
Everybody Matters
Bob’s LinkedIn

Cory Smith  
Cory Smith is the co-founder and CEO of Wisdom Labs, a company that provides science-based learning and practices to help improve mental, emotional, and social wellbeing at work. Wisdom Lab’s scalable suite of digital products are being used by companies such as Salesforce, GoPro, Merck, Kauffman Foundation, and LinkedIn.  Previously, Cory was CEO of Impact Hub San Francisco, CEO of the Social Capital Markets Conference, the first Innovation Fellow for the City of San Francisco, CEO of Webcast Solutions (acquired by StarMedia/France Telecom) and co-founder of MediaCast, the first on-location webcast company.
Wisdom Labs
Cory’s LinkedIn

Karen Short
For 25+ years, I have served in B2B and B2C marketing and sales positions. As an entrepreneurial leader specializing in innovative and transformative marketing and sales, I have successfully executed aggressive growth strategies ranging from market-driven and sales-focused organizations to growth through mergers and acquisitions across multiple industries. I build brands with a focus on quality, reliability, distinction and thought leadership positioning. 
Karen’s LinkedIn
Universal Companies 

Sarah Mehler
Sarah Mehler is Founder and CEO of Left Field Labs, a creative agency dedicated to humanity’s profound relationship with technology. She leads a team of 100+ designers, developers, and strategists that have launched hundreds of digital products and experiences — from VR and websites, to apps and experiential installations — for clients such as Google, Discovery, Android, Estée Lauder, Uber, and Disney.
Left Field Labs
Sarah’s LinkedIn